Growth is typically seen as the ultimate indicator of a healthy business. It’s natural for business owners to want their business to grow and become more successful over time. We all want our business to reach its maximum potential, and growth is often seen as the path to do that. But what if I told you that growth isn’t always the best choice for a business?

That’s right – growth can actually kill your business if it’s not done correctly. Too much growth, too quickly, can be overwhelming and be too much for a business to handle. If you’re not prepared to handle the growth it can lead to the downfall of your business.

It remains important for every business to focus on growth. That way it can stay ahead of the competition and retain a loyal customer base whilst attracting new ones. But growth does not just mean growing your customer base. It also includes creating new products or services and investing in innovative technology. It's important to create an environment where creative a...